At the Bluetooth SIG, we see a lot of Bluetooth® enabled speakers, as Bluetooth is the technology of choice for audio makers. The speeCup is a new form factor that offers gesture controls and good sound. The speaker looks like a Venti cup from your favorite coffee shop. The speaker is voice enabled and uses gesture controls to play music or answer phone calls from your car’s cup holder or in your home or office. It’s a completely portable Bluetooth speaker but also has an audio out and auxiliary cable so you can connect directly to your car’s sound system or home stereo system. It even comes in three colors to match your car.